The Fundamentals of SEO Exist Below the Surface

We’ve all heard about key words and links, and you could be forgiven for thinking that all this attention meant that they were the be all and end all of your comprehensive SEO strategy in Melbourne. Before you launch into your long term strategy, take a deeper look at the basics of your site and whether they are conducive to SEO. Ensure your strategy is solid at every level, from the ground up. When building a site from scratch, take special care with these aspects of navigation and design to ensure you are off on the right foot.

Ensure your entire technical infrastructure is up to speed. A Content Management System (CMS) is not vital, but has become rather standard in making the operations of your site easier to manage. Operations can be manual or automated, and if you are considering focusing heavily on regular fresh content, an automated approach is a wise choice. Ensure your page loads as quickly as possible, as this is a very important ranking factor that Google considers.

Site design and user experience is absolutely key. So many businesses brush off a beautiful looking website as a luxury they do not need, thinking they just want a simple platform that will get their information out there. The reality is, in such a competitive market, Google is going to prioritise cleaner and more professional looking sites over the basic ones, unless you have content that is exceptional, but we’ll get to that later. Besides, even if users do manage to find your basic site, they might be deterred by its visual appearance, and assume a poor service reputation. Hire a recommended web designer to design a template that is engaging and easy to navigate between pages. Ensure your information is logically organised. Without a professional designer, it can be hard to spot things that you find straight forward, but the general readership would not. Have a few people look over your site plan and make sure the right information is under the right headings, and there are no questions left unanswered.

Once you’ve mastered your infrastructure and design, you can look to content. Having done some keyword research, you should know that you should have one or two main phrases, which may appear on your home page and others, and then your secondary more specific phrases which are targeted to different inner pages. Each page of your website is an entry point. Too many people simply target their home page and make the user do the work in finding the information. Not only is delivering customers directly more user friendly, it gives you more spots on SERPs to aim for.

Content (and design if possible) should be regularly updated. Every few months, have a go at rewriting your content on some pages. Not only does this refine your final product and ensure your information is as up to date as possible, but Google loves new content. It tells them that your site is active, and people who visit it are going to want to go back there again to see this new information. Another option is to add a blog or news page. This encourages you to create new, useful information on a daily or weekly basis, and you will be rewarded for it. Finally it comes to those surface layers of social media and links. It’s time to weave the web between your website, blog, and all your social media pages. Cross reference regularly and keep the bonds strong.

For professional SEO assistance in Melbourne, turn to the best in the business at Zib Media.

sahil arora Author

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