First of all, SMS means Short Message Service, and Bulk SMS means bulk text messaging. Bulk SMS is the sending large numbers of SMS messages to mobile phone terminals in one single click by uploading excel file. SMS are purchased in bulk and very cheaper than regular SMS from your phone. Hence bulk SMS is a considerably cheaper method of mass communication than mail.
Bulk SMS service is used by banks, enterprises, consumer brands, community groups, media companies, e-commerce, financial, educational institutions, developers, retail, health care, start-ups, medical and small businesses for Business promotion, mass communication, and advance marketing.
You can use bulk SMS to send new updates, reminders, promotional offers, alerts, promotional customers coupons, confirm bookings and marketing. Bulk SMS is businesses and organizations can make use of one or more solutions to send and receive SMS messages. SMS gateway acts as a relay between the mobile operators and a wireless applications service provider. Mostly bulk messaging services providers use the FTP (File Transfer Protocol), HTTP, SMPP (Short Message Peer to Peer) and email standard API (application programming interfaces) which allow developers to add SMS functionality to any web applications or web projects.
Mostly Bulk SMS software applications allow you the upload of lists of mobile numbers using a text file or CSV file. Bulk messages can be sent to any national and international mobile number if the bulk messaging provider sends internationally. With awesome features like messages can be scheduled to be sent at specific times and days. There are a number of different terms used to describe this service such as text message marketing, text bomb, SMS marketing, business SMS, bulk text and SMS software.
What are the features of Bulk SMS for business?
Most companies find a cheap or free bulk messaging and cheap SMS Service provider. But they do not realize is bulk SMS service in India is very less expensive than other platform for promotional of branding or mass communication. The following are the features of bulk SMS service in India.
- Automatic DND Filtration and multiple connectivities
- Company brand promotion to existing users and new users
- Credit and Debit card transaction alerts.
- Stock markets and banks use SMS service widely for sending critical alerts to customers.
- Real time delivery reporting system and dynamic routing
- An effective tool for organizational communication.
- Schedule Messages as per your requirements
- Fastest and easiest way to deliver information to users.
- Provide a free HTTP API
MSG91 is one of the best and my favorite Bulk SMS service provider in India. It is an ISO 27001 certified company with over 6 years of market experience. MSG91 use a smart algorithm of bulk SMS to 100% ensures the delivery of SMS within 10 seconds.
There are huge number of companies who offer bulk SMS services with less pricing, but we should check how genuine those service providers in terms of
- SMS Delivery Rates
- Support Levels
- Ease of using Application